On Site SEO
On site SEO (Search Engine Optimization) refers to any changes made to a website to allow your web pages to be indexed correctly by search engines, seeking an improvement in the search engine ranking of your website. In other words, it is the process of optimizing your site for a set of keywords or the strategic placement of keywords in URLs, meta descriptions, website titles, content, and headers. Also called On page SEO, On site SEO is the foundation of search engine optimization. It is an ongoing process with which your business can reap rich dividends.
Key Elements of On Page SEO
The first task of on site SEO is to look for keywords that provide low competition but get high traffic in your niche. The main keyword must be used in the title page, meta description, meta title, and preferably the first 90 characters of the text.
Your content should be informative and unique, providing value for users. You must use primary keywords within the first paragraph of the article. As a general rule, the content should not have excessive usage of keywords, which may invite penalty from the search engines. Aim for a keyword density of no more than 3%.
Graphics should be descriptive. Google simply ignores images without description, and search engines are unable to find them. In other words, search engine optimized images can help drive traffic to your website.
It is important to select a domain name that has relevance to the theme or the subject. Domain name that includes a keyword gives the website a definite edge and a better chance at achieving higher ranking.Exactl matching domains (EMD) can perform better in search engines.
The page title is also important for onsite SEO and it should correctly describe the content of that specific page and what it offers its readers. Each page should have a unique and descriptive title. It is advisable to use keywords in the H1 and H2 texts this designates the size of the header and sub-header.
Meta description tag
Including a keyword within the meta description tag can help in increasing the rankings. The meta description tag should clearly describe the landing page so that the user knows what to expect on the website.
Importance of On Site SEO
On site SEO or on page SEO is critically important for any business because. It is the first step to promoting a website. Using on site SEO techniques, your website can achieve higher rankings organically or naturally. When you use on site optimization techniques to improve website ranking, you do not have to depend on sponsor links or paid ads for site promotion.
With millions of websites running on the Internet, there is a tough competition among them to achieve higher ranking in the search engines and be noticed by the target audience. For a web page or a website to gain a higher ranking, it must meet have credible, comprehensible, and user-friendly content optimized for the search engines. On site optimization is the platform where you drive your customers and are able to retain them.
Silver Web Solutions, an Atlanta Internet Marketing company, is dedicated to White Hat SEO efforts and will provide you with high-level On site SEO to enable your website to achieve higher search engine rankings.
Contact Us today at 678-714-0034 or mike (at) silverwebsolutions (dot) com.