You have been working hard to boost your online presence and attract customers. Unfortunately, you have not achieved great results. 你不知道，你可能会错误? Have you tried Inbound Marketing? - 经过验证的方法来访客转换成客户? If not, this is what you should be focusing your attention on to attract prospects and convert them into leads. 我们 Inbound Marketing Atlanta company: Silver Web Solutions, will help you with every step you need.
Graphic courtesy of MOZ.com
What is Inbound Marketing?
Today, in the age of the Internet, your busy customer is hard to reach if you continue to use outbound marketing tactics and interrupting consumers through advertisements they don’t want to see. On the other hand, inbound marketing does the opposite – instead of flooding consumers with ads they don’t want to see, blasting them with emails they don’t want to open, or making untimely calls they don’t want to answer, it sets the platform to attract consumers toward your business by giving them valuable information they want to read!
In simple terms, inbound marketing is all about sharing valuable information and content with your target audience so that you are easily spotted and found on Google. Consumers are always looking for solutions, services, applications, technologies, insights, and answers before going ahead with a purchase. Posting information-rich content, addressing concerns and possible questions of prospects, can help you establish yourself as an expert in your niche and promote your business. By aligning content with consumer interests, you have the best tool to pull prospects toward you and convert them into customers.
Why is Inbound Marketing Important for Your Business?
Consumer behavior has changed drastically over the years. Now traditional marketing tactics no longer attract their attention or influence their shopping behavior. Today’s customers are looking for solutions and despise unnecessary promotional campaigns. They are online and searching for the right content that can solve their problem and facilitate their buying process.
Inbound marketing services address the prime concern for businesses and attract attention of consumers who are valuable to your business. From turning strangers into visitors, visitors into leads, and leads into sales, inbound marketing becomes an invaluable marketing tool to build reputation, boost visibility, and increase your customer base.
The focus has shifted from increasing traffic volume to attracting “valuable” visitors or “right” prospects or buyer personas, who are likely to make a purchase and become customers and brand loyalists. As a premier inbound marketing Atlanta company, Silver Web Solutions has the right content strategy to provide your prospects the resources they are looking for and attract their attention.
- With detailed buyer personas in place, we are able to optimize your entire campaign taking the behavior, interests, and language of your buyer persona into consideration. By doing this, we can help you increase your opportunities for being found online by the right prospects.
- We know their challenges and optimize the content for specific customers, creating accurate solutions for them in the form of eBooks, vlogs, blogs, thus generating more relevant attention and traffic to your brand. Not only this, Focusing on two-way engagement, we implement a social media strategy that amplifies and supports the entire content strategy.
- We try to find how your target audience behaves on different social platforms and share knowledgeable resources to drive prospects and maximize engagement.
Some of the right inbound marketing solutions include:
- Blogging – Create optimized educational content that prospects are looking for and become easily visible to them.
- SEO– Pick keywords relevant to your industry and niche and create content around those keywords so that you appear in the search engines and are found by prospects looking for exactly the information you are providing.
- Social Bookmarking – Share your site to a social bookmarking site to drive traffic and expose it to a wider audience. With social bookmarking, you come to know that visitors have landed to your site because of their interest in your product or service, making the traffic received from social bookmarking relevant and valuable to your brand.
- Pages – Optimize your site with relevant content and keywords to appeal to ideal buyers and entice them to connect with you.
- Social Publishing– Analyze the behavior of your customers and find the networks they spend most of their time on. Leverage these social media platforms to interact and engage with them more regularly and keep them hooked on to you for more information, sale and offers.
Are you offering enough valuable information to prospects? Visitors to your site look for valuable information and are willing to give you credit for the value being offered. They’ll be happy to share their contact details in exchange for the information.
At Silver Web Solutions, we believe the key to converting lies in creating a conversion path that directly addresses interests of prospects and ensures a more engaging user experience, resulting in more qualified leads. A happy visitor will not hesitate to share their contact information. So by offering a more targeted, personalized experience to visitors, you can expect a high volume of qualified leads.
Our inbound marketing team will work with you to define your sales funnel in order to create a conversion path that is in perfect alignment with consumer behavior, with every single page of your site designed especially to drive visitors to the resourceful content they need. Giving customers exactly what they need in terms of information often results in higher conversion rates. As a result, you get more satisfied prospects.
Make the following tools a part of your inbound marketing strategy:
- Calls to Action: Encourage visitors to take action with appealing words. Make it interesting or appealing for them to click, like “Attend a webinar,” “Download a free eBook,” “Download a whitepaper.” A call to action is the key to generating leads.
- Forms: Make the process of conversion from a prospect to a lead simple and easy. If you have a form for visitors to fill out, optimize it and make it a quick process so that prospects don’t find it time-consuming to complete the form.
- Landing Page– Use your call-to-action to take visitors to your landing page – where they will be required to submit personal information that can be used to engage with them better. When you have this information, a visitor will then become a contact.
Once you start generating qualified traffic to your website, it’s important to execute a personalized lead nurturing strategy to add value and convert leads into customers. Providing qualified leads with the right content that resonates with their needs at the right time will help turn them into customers and give a boost to your sales strategy.
Here are some of the key inbound marketing solutions:
- CRM: Integrating your marketing strategy with a Customer Relationship Management (CRM) system will help identify the marketing activities generating the most qualified leads for you, thus helping you align your strategy more in line with the needs of the best leads in your system.
- Email: 送他们专注于提供价值相关的电子邮件消息可以帮助建立信任，说服他们购买. 我们运行自动培育计划, 既节约了用引线共享联系人信息并发送，可能是他们感兴趣的相关邮件, 其中的相关内容对他们感兴趣的主题报价.
一旦你能够把一个领先进入客户, 它的时间来培育品牌资产. 利用社交媒体的力量，与客户，继续给予他们积极的经验，使他们成为忠诚的品牌.
At Silver Web Solutions, 我们保持一个标签上关键指标来衡量和监测社会化媒体, 电子邮件 &内容营销, 每周，以确保一切潜在客户转化分析正在执行正常和客户都具有积极的用户体验. 容易实时监控是一个关键优化入营销指标的性能.
- 社会监督: 社交网络提供了一个强大的平台，与客户进行沟通，并监视他们的活动, 确保他们有跟你正面的经验. 这将有助于创建特定 “流” 该通知的前景，或与您的利基客户提具体的话你, 牌, 或行业.
- 调查: 问问你的目标受众对他们的喜好或反馈有关的产品或服务提供给他们. 这将帮助你保证你提供他们正在寻找什么.
- 智能文本: 为客户提供有价值的内容, 供应他们的具体利益和需求, 帮助他们实现自己的目标. 您也可以使用智能信息图表和播客，使之有趣他们以及引入可能他们感兴趣的新的相关产品.
也被称为中断式营销, 对外营销是所有关于广告产品和服务提供给消费者，他们可能无法寻找. 这种营销方式采用电视, 无线电, direct mailers, and print ads, among others to spread the message about a product or service you are offering. This type of marketing strategy is not only expensive, but also irrelevant for most consumers, especially those who aren’t looking for the product you are trying to promote.
On the other hand, inbound marketing focuses on targeting your core audience by providing them with useful information they are looking for regarding a product or service. The essence of inbound marketing lies in sharing information that potential customers want to read, videos they want to see, promotional offers they want to check, and emails they want to open. Instead of forcing consumers to watch an advertisement of a product they don’t want to buy time and again, you can use inbound marketing strategy to attract highly qualified leads to your business like a magnet.
Inbound Marketing Solutions: Get Found Using Google
入站的营销策略，其目的是建立品牌知名度, 树立品牌信誉, 提高搜索引擎优化, 建立自己作为一个行业领导者, 发展关系, 并建立信誉. All in all, inbound marketing is more about increasing your brand visibility and attracting, engaging, and delighting customers online.
For more information about Inbound Marketing, please contact us today.