Facebook for Business (and what not to do.)

January 29th, 2009 Posted by Facebook 1 comment

OK, I have to admit, I’m probably the last internet marketer to embrace the use of the application Facebook. Why? I don’t know. My business, Silver Web Solutions, is on everything else: Twitter, LinkedIn, MySpace, Plaxo, Ning, etc. The lasting stigma of Facebook being a “college” networking site has stayed with me until recent. After further research on Facebook, I let the guard down and dived right in.

Here’s what I suggest to any entrepreneur or small business owner that wants to get your feet wet with social networking: DO NOT LIST YOUR HIGH SCHOOL INFORMATION ON YOUR PROFILE. By personally doing this, I have been “befriended” by all my old school mates from not only high school, but junior high and elementary school as well. Now don’t get me wrong, I am not complaining. I actually enjoy it. The first thing I do when I log on in the morning is see what my old friends are doing, thinking, playing, etc. Will I get bored with this? Probably not, but only time will tell.

I had started to “befriend” business clients as well. However, when I logged into my account feed I saw references to business meetings, SEO stories, networking events and tax preparation articles interspersed with references to dancing recitals, guitar lessons and someone taking the wrong highway to a hairdressing appointment. The two obviously didn’t mesh and I had to do something about it.

I created a new account for business. I differentiated it from my personal account by interests, posts and business related video. My only problem is that I now have to log into two accounts. However, setting up my e-mail notifications (for the two accounts) to two different e-mail addresses has helped tremendously.

So, when the signup question appears about providing high school information, be sure to click “SKIP THIS.”

Mike Silverman
Facebook For Business

One comment

Esther Kane says:

Loved this article, so true about mixing business and pleasure on these social media programs. After all, business clients don’t need to know that you’re getting ready to go skiing with Chuck and Sara!

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