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Facebook Success Summit 2011

September 13th, 2011 Posted by Facebook, online seminars, online webinars No Comment yet

Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results, let me share a story with you.

PROOF FACEBOOK MARKETING WORKS…

About a year a half ago Michael Stelzner (founder of Social Media Examiner) started a Facebook page for his blog that targeted marketers and small business owners. He also integrated core Facebook functionality into his website. Almost overnight, a large and loyal community emerged on his Facebook page.

He was skeptical at first. But now he has more than 50,000 active Facebook fans. And Facebook is the number two source of traffic to his website. Facebook was instrumental in generating 1.7 million dollars in sales for his business last year.

Michael’s story is not unique. More than 10,000 websites are integrating Facebook functionality every day! With 750 million active users, Facebook offers an incredible opportunity for marketers.

Your customers (and prospects) are using Facebook every day. It’s a new marketing frontier because Facebook bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Facebook Success Summit 2011 .

A significant 2,900 marketers and business owners from around the world attended his last Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed. Nineteen of the world’s leading Facebook superstars will be summit instructors.

Presenters include Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), and experts from Intuit, PETCO, Applebees and Intel.

Plus join Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies)–just to name a few.

Attendees at our last summit included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!

This is the world’s largest online Facebook event designed to empower marketers and business owners to master Facebook marketing. And the great news is it’s a live online conference you can attend from your home or office.

Go here now to learn more.

Here’s to your success!
Mike L. Silverman

P.S. Nineteen of the most successful Facebook marketing pros will show you how to use Facebook to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works.

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Go get it here.

Facebook for Business (and what not to do.)

January 29th, 2009 Posted by Facebook 1 comment

OK, I have to admit, I’m probably the last internet marketer to embrace the use of the application Facebook. Why? I don’t know. My business, Silver Web Solutions, is on everything else: Twitter, LinkedIn, MySpace, Plaxo, Ning, etc. The lasting stigma of Facebook being a “college” networking site has stayed with me until recent. After further research on Facebook, I let the guard down and dived right in.

Here’s what I suggest to any entrepreneur or small business owner that wants to get your feet wet with social networking: DO NOT LIST YOUR HIGH SCHOOL INFORMATION ON YOUR PROFILE. By personally doing this, I have been “befriended” by all my old school mates from not only high school, but junior high and elementary school as well. Now don’t get me wrong, I am not complaining. I actually enjoy it. The first thing I do when I log on in the morning is see what my old friends are doing, thinking, playing, etc. Will I get bored with this? Probably not, but only time will tell.

I had started to “befriend” business clients as well. However, when I logged into my account feed I saw references to business meetings, SEO stories, networking events and tax preparation articles interspersed with references to dancing recitals, guitar lessons and someone taking the wrong highway to a hairdressing appointment. The two obviously didn’t mesh and I had to do something about it.

I created a new account for business. I differentiated it from my personal account by interests, posts and business related video. My only problem is that I now have to log into two accounts. However, setting up my e-mail notifications (for the two accounts) to two different e-mail addresses has helped tremendously.

So, when the signup question appears about providing high school information, be sure to click “SKIP THIS.”

Mike Silverman
Facebook For Business